With 40,000 followers across Instagram, YouTube, and TikTok, Grady Conner has built a following around sharing everyday dad life adventures. Avix Tire’s self-proclaimed dad-bassador, he balances his 9-to-5 as a Mortgage Loan Officer with life at home as a husband and dad of soon to be three. He daily’s a 2024 Toyota Tundra TRD Off-Road, running Fuel Hype wheels and 35-inch Avix TrailTek R/T tires and also has a similar set up on his 2003 Toyota Sequoia but running on 33s.
For Grady, life does not split neatly into “work mode” and “adventure mode.” It all runs together.
Monday through Friday, he is a Mortgage Loan Officer, spending his days helping people navigate one of the biggest decisions they will ever make. That means plenty of time behind the wheel of his 2024 Toyota Tundra, commuting across Colorado highways, taking calls, and moving from appointment to appointment. But once the work week wraps, that same truck becomes part of a different kind of routine — family time, weekend trips, and getting outside.
That balance is a big part of who Grady is. He and his wife stay busy raising their kids, building their careers, and making the most of the time in between. For Grady, that often looks like exercise, time with family, and weekend Colorado adventures, like loading up the paddle boards and camping gear and heading out for the weekend.
It is also why he has stayed so committed to sharing his life online. In 2024, Grady set a goal to post on Instagram every day for a full year — and did it 365 days straight. He has kept that streak going in 2026, turning the habit into a way to document real life as it happens. His goal is to motivate more people to spend quality time with their family, get outside, and live a well balanced life.
That same real-world balance shows up in his vehicles, too. His 2024 Tundra and 2003 Sequoia both run Avix TrailTek R/T tires, giving him a setup that works during the week and still feels ready when it is time to leave pavement behind.For us at Avix, that kind of lifestyle fit matters. We intentionally aim to give the everyday truck owner a tire that balances on road comfort with off-road capability — not racers or extreme off-road machines – but real people who need their daily driver to do a lot, really well.
“I love how I can do anything and go anywhere that I want confidently with the TrailTek R/T. Not only does it look great, but it handles really well and has not let me down. I am looking forward to thousands of more miles pushing it to the limit and taking them all over the country.”